![]() ![]() The Account Map will virtually provide Sales and Marketing teams the investigation goggles and visual chart to see how well penetrated the key accounts are and evaluate who the key stakeholders are and where they are in the lead funnel to nurture them further sales funnel. The new layout prompts users with ”People,” Insights, ” and ”Alerts. This way, we’re able to strategically build a sales strategy around the need for multi-threading and getting in touch with the buying committee and decision-makers. This account mapping feature is certainly the gamechanger we’ve been waiting for as it further aligns team collaboration as LinkedIn visualizes all the relevant key stakeholders in a target account by identifying and gaps and keeping track of who to get in touch with and how through multiple Tiers based on seniority levels and departments. Moreover, through integrations such as merging it to your designated CRM, whether be it HubSpot or LinkedIn, for example, it would allow for Sales and Marketing teams to sync their active and prospective sales database to make sure they’re up to date and relevant. ![]() ![]() Sales Navigator is designed to provide sales and marketing teams with the insights to identify the right people and organizations to get into contact with by leveraging the wide capabilities of business and engagement data that LinkedIn gathers. In the past years, we enjoyed updates such as CRM syncing, PointDrive integration, and an exclusive enterprise model. This account map that LinkedIn will generate through the Sales Navigator platform will visualize all the key stakeholders in a target account. In the next couple of months, LinkedIn will be rolling out a brand new Account Mapping feature, a high-demand change that we’ve all been waiting for. Last week, LinkedIn launched a new update designed to optimize our sales outreach flow and provide users with better insights to strategically touching points with the key stakeholders in our key accounts. The digital selling wave is only getting bigger as LinkedIn is rolling with the times by equipping us Sales and Marketing professionals with the productivity features we need to gain deepener insights into prospects and penetrate our target key accounts! ![]()
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